We all know it, and we all use them – keywords. Yet how many of us are using the right keywords and using them correctly? Are we utilizing them to their fullest so that the search engine does not skip over our website? Well, there are easy tricks and tools to use to make sure that your keywords are useful and not getting lost in the mix.
“Popular! You're gonna be popular!”
Yes, your keywords will be the ones that others are using if you know how to find these words. Look to Google Trends. This handy Google tool will let you know what people are searching for and what words they are using for their searches. You can also plug in your own word or phrase to see the history of those words. You will be able to see the search rankings of the words throughout the years along with rankings by region and city.
Google Insight is another tool that will help you with the popularity of your keywords or phrases. It will give you a bit more detail than Trends, and it will forecast numbers on its “Interest over Time” graph for the remainder of the year.
We use these tools to provide you with working keywords and phrases to plug into your web content for attorneys.
The last thing you want to do is leave your attorney web content overstuffed with keywords. The rule of thumb is to use the word or phrase every 250 words or so throughout the article. Also, make it sound natural. Do not just throw it in there and have your sentences become jumbled and hard to read. Read your content aloud, and, if it sounds forced, take it out and find a better spot for it.
Keywords and phrases (do not forget about quality content!) are needed. If you have done your homework, then they are working for you and working for those that are seeking your help. If you are ready to find out more about the keywords, phrases, and web content for attorneys that we provide, contact us today at 888.886.0939, or fill out our contact form.