Social media marketing for attorneys can be a powerful tool to grow your practice, but there can be disadvantages if you fumble in how you handle it. Using social media poorly or inappropriately can hurt your law firm rather than help it, and it’s worth taking the time to learn more about appropriate use of social media before you dive in.
If you want to use social media sites like Facebook, LinkedIn, or Twitter to market a law firm online, keep in mind that proper social media use takes:
- Time. If you’re doing social media right, then you’ve probably already discovered that it’s a time-consuming process that generally requires daily attention.
- Effort. Just having a profile isn’t enough – you will need to post interesting and relevant content regularly, keep up with any changes, and keep an eye on things with analytics tools.
- Engagement. Social media requires a certain level of engagement. Be prepared to get your audience talking, and be ready to respond promptly to comments.
Sound like a lot of work? It certainly can be. However, social media marketing is becoming more and more important to both your online audience and your attorney SEO efforts. Don’t miss out on new clients and new contacts because you don’t have the time or the skills to master social media marketing. Just give the online marketing experts at Foster Web Marketing a call at 1-888-886-0939 to learn more about how we can give your social media presence a professional boost.