The rules of online attorney marketing change quickly. If you don’t know much about modern SEO, or if your attorney website is a few years old, you could be engaging in once-helpful tactics that are now actually harmful to your image and rankings. Here are a few guidelines for avoiding outdated or manipulative SEO techniques:
- Stop trying to manipulate search engines. Keyword stuffing, buying links, and blog spamming are a thing of the past. Instead of attempting to manipulate search engine algorithms, search engines now reward you for creating engaging and unique content that naturally attracts visitors.
- Pay attention to major search engine changes. Search engines are always improving, and that means that some perfectly legitimate SEO trends can change literally overnight. Keep up on the news, and be prepared to adjust your marketing strategy as needed.
- Focus on your potential clients. Web users are increasingly savvy, and they won’t stick around for sites using obvious manipulation tactics and junk content. Always try to provide a great user experience and engaging content, which keeps your potential clients (and search engines) happy and never goes out of style.
- Hire an online marketing team to help. Keeping up with your online attorney marketing can be a time-consuming chore, and it’s easy to fall behind the times when you’re busy with clients. Hiring an experienced attorney SEO team means that you can quickly adjust to search engine changes and important new trends while focusing on what you do best – practicing the law and working with clients.
Ready to learn more? Reach out to Foster Web Marketing at 1-888-886-0939, or just fill out the quick contact form on this page for more information!