How can I best search engine optimize my meta descriptions?

When it comes to search engine bots ranking your web page, meta descriptions don’t count for very much. However, having a pithy, interesting, and well-written meta description can greatly help your click-through rate and help attract readers to your website.

Here are a few SEO meta description tips to keep in mind when writing content for your attorney website:

  • The best meta descriptions are ones that very accurately describe the content on your page.
  • Never cut and paste the same generic meta description onto multiple pages.
  • Keep your meta description under 160 characters so that it is not likely to be cut off when it appears in the search results.
  • Don’t stuff your meta description with keywords—it does not help your SEO.
  • Never leave your meta-description field blank.
  • Take an extra minute to make your meta description interesting and effective.

At Foster Web Marketing, we specialize in providing attorneys with awesome SEO services and training attorneys to take the search engine optimization of their websites into their own hands. To learn more about what we do—and to find out how we can help you—call us today at 888-886-0939 to schedule a free meeting.

Tom Foster
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Founder | CEO

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