Write a good page title by phrasing it to answer a question or at least promise to answer a question that a potential client would ask. What you do not want to do is focus on what the search engines will be looking for. Instead, focus on what people will be looking for.
Also, make sure to write an interesting and compelling title—write something that would make you want to click on the article and read it.
Again, it is important to not stuff the title full of keywords, but to focus on what a potential client would be interested in reading.
This approach of focusing on readability and relevance in the title is practiced by many successful news organizations. In fact, looking at other headlines can help you formulate your own effective headlines. Some places to look for ideas include People Magazine, TMZ, and Huffington Post.
Original content authoring, including title phrasing, is one of the focus areas of Foster Web Marketing. Call 888.886.0939 today to learn more about how you can take advantage of our industry-leading online attorney marketing services.