It depends. When you are talking about updating or redesigning an attorney website, the process essentially can be broken down into two major concerns:
1. The Content
Google pays attention to sites that offer fresh and frequent content, so you should update your site as often as possible with a good variety of content. Take a look at your site, and consider adding a lawyer blog, new web videos, social media integration, regular news updates, or a series of informative articles on popular subjects. Don’t forget also to put in the effort to maintain the content you already have by keeping important and high-traffic areas up-to-date and easy to find.
2. The Design
There is no set schedule for updating your attorney website design, but don’t let that fool you into believing that design updates aren’t necessary. You should probably shoot for a site-wide redesign every few years. Time moves fast on the Web, so what was a beautiful site a year ago could look outdated and shoddy today.
Users also have evolving preferences for how they navigate and access your site as technology and tastes change, so it’s wise to pay attention to those trends and to accommodate by updating your menus and potentially add additional services, like a mobile site. And, of course, it’s a good idea to make sure all of your design elements are in working order and look good on the page!
Think your law firm website could use a spring cleaning? Get in touch with our attorney website design experts today at 1-888-886-0939, and read through our FREE book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.