How personal or casual can I get with my updates if I’m using Facebook to market my law firm?

How personal you get when you’re using Facebook to market your law firm is really up to you. Although you should probably avoid spending all your time talking about yourself, readers do enjoy learning more about you and your interests outside of the office. And your online audience may feel more comfortable coming to you with legal problems if they already feel like they know you.

Keep in mind, though, that your ultimate goal in using Facebook for social media marketing is to represent your law firm in its best light and engage with potential clients. Your Facebook updates should reflect that—even the updates that offer a glimpse of your life outside of the office. Here are a few guidelines for finding the right balance between personal and professional when you’re updating Facebook for your law firm:

  • Don’t overdo it. Personal posts are a great way to engage with readers, but don’t just post about yourself. Make sure that you focus on topics related to your law practice, especially topics that offer tips and information that may be useful to your potential clients.
  • Don’t air out personal problems. You should always treat your Facebook updates as public information and a reflection of your law firm. It should go without saying, but stop yourself before you post that off-topic personal rant or leave an angry comment.
  • Pretend you’re attending a community social engagement. If you wouldn’t say it at a charity fundraiser or an office party, don’t say it on Facebook. You should be friendly and open to your online audience while still remaining professional. Any photos you post should be family friendly, and your posts should be appropriately reserved.  

If you’re not using Facebook to promote your law firm online, you could be missing out on a valuable avenue to reach potential clients and build credibility. Talk to our social media marketing experts today to learn more about online marketing for your practice. You can reach us at 1-888-886-0939 or by filling out our quick online contact form.