One of the factors that makes social media marketing so exciting is that the rules and best practices are constantly changing. If you set up the social media accounts for your law firm a few years ago and haven’t made many changes since then, it’s worth sitting down with your Facebook, LinkedIn, Twitter, and other social media accounts to find out what you could be doing better.
Tips for Handling Your Social Media Marketing in 2013
If you think your social media presence could use some love, try a few of these helpful tips for dusting off your social media marketing strategy as we move into 2013:
- Make sure you’re getting involved. Your audience expects you to be social when you’re getting involved in social media. Make sure you are posting often, responding to comments, and reach out to your readers.
- The focus should be on your past, current, and potential clients. Your social media presence should be more than just marketing materials and information about how great you are. Think about the questions and concerns your potential clients have, and work to put out content that will really be helpful to them.
- Don’t forget about the power of video. Online video is still only increasing in popularity every year—and it lets your potential clients SEE and HEAR what to expect when they come in to meet with you. If you haven’t already, try adding a few videos to your social media sites.
- Beware of over-optimization of your social media accounts. As attorney search engine optimization evolves, there is less emphasis on SEO “tricks” and more emphasis on just providing relevant, interesting content for your audience.
If you need help building a great social media marketing plan for your law firm, or if you have questions about how social media can connect you with more potential clients and customers, please speak with our team today at 1-888-886-0939 for more information. At Foster Web Marketing, we know how to do social media for attorneys right, and we’d be happy to help you make your law firm shine online.