Is it possible to have too many online videos on my attorney website?

Is it really possible to have too many videos on your attorney website? Maybe. But a more honest answer is that it’s not really about the number of videos you create or feature on your website—it’s about how you choose to handle those videos and present them to your audience. 

If you love making videos and love the positive impact they have on your attorney website traffic, then making a ton of videos isn’t necessarily a bad thing. There is really no hard limit to how many videos you can feature on your site. However, if you have more than a few, you’ll need to put in a little extra work to make sure that potential clients are watching your videos and that your video marketing investment is paying off. 

Here are a few tips for handling the presentation of numerous lawyer videos:

  • Relevant, unique content. Make sure you’re not making the same video over and over—potential clients won’t watch your videos if you don’t have anything new to say.
  • Presentation really matters. Don’t overwhelm visitors with a bunch of embedded videos. Take the time to create, organize, and professionally present your videos. Add relevant videos to your written content, and consider creating a YouTube channel. 
  • Letting people know about your video library. Although some people may find your video library by searching, many people prefer to watch videos that are recommended through social media sites. Let potential clients know about your video by getting involved with YouTube, Facebook, Twitter, etc. 

If you’re ready to start creating and promoting relevant lawyer videos that attract potential clients, the lawyer video marketing team at Foster Web Marketing is ready to help. Get started today by giving us a call at 1-888-886-0939 or filling out the convenient online contact form on this page to learn more!

Tom Foster
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Founder | CEO

A La Carte Videos

Have a breaking news piece, special announcement, or new topic you'd like to discuss in one or two videos? You can purchase custom voiceover or green screen videos starting at $350/video.

Please note, it's important to know what you really need before you decide on the video package that's right for you. We want you to get real value out of your video shoot, so we will work with you to provide a video analysis; this will tell us which video types your ideal clients are looking for so we can provide the most effective package. The costs indicated here are subject to change depending on your needs, but factor in custom video design and fully-produced videos that are optimized and loaded to your website and YouTube(FWM clients) or to YouTube (non-FWM clients).

Commercial Video Package

How can you reach a wide, even national audience to promote your law firm in a meaningful way? Commercials have long reigned as one of the most powerful tools for brand awareness. Why are they so effective? Because they're short! In an age where people lose interest fast, it's your chance at a quick, visual elevator pitch of your business. When done correctly, commercials are compelling enough to get viewers to contact you even long after they've seen them. There's a reason commercials are such a highlight of the Super Bowl – they can be entertaining or emotional, and either way, they leave the viewer with a strong impression of your brand. Today, commercials aren't just for TV, and you can widen your reach like never before on various social media platforms like YouTube and Facebook.

*Please Note: this $1,500.00 is a retainer. We will discuss your goals and develop a strategy in order to work within your budget for the overall cost of your commercial video package.

Green Screen Video Package

Your website needs to provide users with a great first impression, and what better way to do that than to welcome them? In our huge, in-house green screen studio, we can record video of you or a spokesmodel to welcome users to your site, answer frequently asked questions, or describe your services. We regularly have clients tell us, "I feel like I already know you!" because of our videos! Our green screen allows us to creatively edit your videos to integrate with your website design. If your site design changes down the road, we can update the video design while using the original recording.

On Location Video Shoot Package

On-location shoots are by far the best way to get your audience comfortable with you and your office. Clients want a real sense of what it's like to work with you; by shooting video on-location, they get an authentic look at the environment in which you work, as well a sense of the culture in your office. On-location shoots are a great way to give prospective clients a look at the day-to-day of your organization, which puts people at ease. It also a great way to get compelling testimonial videos from real clients. Interested in shooting your own videos?While we're on site we can help you set up your very own green screen studio, train you to use it correctly, shoot, edit, and produce your videos! That way you can create videos whenever you want—even on a smaller budget. Breaking news moves quickly, and so should you. This works great for breaking news videos about hot topics relevant to your practice, as well as for shooting quick testimonial videos before clients leave your office.

Voice Over Video Package

Do you want low cost, high quality video on the fly? Voiceover is an excellent way to make a positive impact with minimal effort on your part. By taking high quality images relevant to your video content and recording a scripted voice over, you can create a powerful video, quickly. For the most minimal effort, you can hire a spokesmodel to record the voice for you. This is a great way to take advantage of breaking-news stories and appeal to those who are visual learners.