Why is web video so important?

The popularity of web video has grown exponentially in the last several years, and it’s a trend that’s likely to remain popular—and even continue to grow—in the future. Here are just a few of the reasons great web video is so important to your online law firm marketing:

  • Some people just prefer it. Some users prefer text, and some users prefer video. Using both text and video on your website means you appeal to everyone.
  • YouTube helps drive traffic to your site. You can use your web video on your site, and you can also use it on YouTube. YouTube itself is the second biggest search engine in the world, and it’s owned by Google, the number-one search engine. Using YouTube to market your business means more traffic to your site.
  • Google sees your site as potentially more relevant. Because you are offering more content in video format, Google takes notice and your rankings can soar.  
  • Users stick around on your site longer. If you create informative and effective online video for law firms, it’s likely that your audience will stick around on your site longer, making your site look even better to Google.

Need help creating an online video marketing plan for your business? Speak with the experts with Foster Web Marketing today at 888-886-0939, or use our easy online contact form for more information.

Want to learn more about the incredible power of web video? Request your FREE copy of our must read book How to Get Found by the World’s Most Aggressive Internet Users…And NEVER Miss Another Lead