World of Marketing 100: Understanding How SEO Truly Operates

Have you ever flexed your brain so hard that you actually understand how Google works? Yeah, me neither, but Jamie Kelly (aka “The Professor”) has, and in this podcast, he’s going to do it to your brain too. But don’t worry, it will be well worth your time. We all know that we are at Google’s mercy when it comes to SEO, but if you tune into this—really tune in—you will learn some things that very few people know. Think you can keep up? I KNOW you can.

Watch this episode of the World of Marketing to learn more about:

  • Local SEO execution 

  • How to manage review generation

  • Why you need accuracy and consistency in your local citations

  • Youtube integration

  • The impact of written content

  • How to establish a production schedule

  • The 4 major elements of content 

  • Importance of page headlines

  • Intricacies of internal linking

  • How to streamline your social media efforts

Take breaks if you need to because it is a lot to take in! But be sure to watch the whole thing—you’ll be glad you did.


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