How Social Media Fans, Friends & Followers
Affect Your Law Firm

We can give you the latest statistics regarding Facebook, Twitter and other social media sites. We can tell you that you need to get on these social media websites and start marketing your law firm. In fact, we can go as far as telling you how many lawyers we know who are using social media to grow their businesses. But there is still a huge question that needs to be answered – how do social media fans, friends and followers actually affect your law firm?

What’s the Difference?

Before delving into how social media can positively impact your business, you might be wondering the difference between Facebook Likes, Fans and Twitter Followers. For the purposes of social media marketing, they are pretty much the same. These are people who are paying attention to what you say. They are the ones who are listening to your message and have chosen to become part of your herd (a.k.a. raving fans).

How Can Fans, Friends & Followers Help My Firm?

The key to your success when it comes to social media marketing is to be interesting. That means that you need to post relevant, informative content that speaks to your target audience. When you do so, you are able to show your fans, friends and followers that you are the expert and someone to go to when legal help is needed. In turn, they will help you grow your business by:
  1. Sharing your posts with others. In the social media world, when someone finds information that they believe is interesting, they will share it with their friends.
  2. Viewing you as an expert. If you position yourself as the expert in your industry, your fans, friends and followers will think of you first when they need legal services or when they know someone who does.
  3. Increasing the exposure of your law firm. On Facebook, when people “like” something, it shows up in their activity feed. Twitter users might re-tweet your posts or link to one of your blog entries, if they find you interesting. What does that mean for your law firm? It means a greater amount of exposure!
All signs point to social media becoming a bigger and better lawyer marketing platform. If you are not using it to grow your business, today is the day to start.

For information on how we can help you with your attorney Web marketing campaign, give us a call at 888.886.0939.

Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.
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