“Don’t judge a book by its cover.”
Yeah right. People judge, including your potential clients. They will be sizing you up every step of the way – from the time they find you on the Internet to the moment they take the first step into your office. You have to impress them with all that you’ve got. Your website has to be killer, including the design and content. Your book or free offer has to be enticing. And your YouTube Channel has to knock their socks off.
Web video is a proven way to get more contacts (read our article, Website Visitors Are Like Jurors – Capture Their Attention with Web Video, to learn more). You must have video on your attorney website, but you need to take it a step further by syndicating your videos on YouTube. The great news is that creating your own YouTube Channel, which is where your videos will be showcased on the video sharing website, is FREE.
Make Sure Your YouTube Channel is a Great Reflection of Your Law Firm
As with anything attorney Web marketing-related, you have to approach YouTube with a strategy. Simply uploading videos is not enough. You need to consider:
- The intended viewer of your videos
- The needs of your target audience
- What questions your prospects will want answered
- How you will set yourself apart from your competitors
You need to view your YouTube Channel as another opportunity to build your brand, because whether you like it or not, your law firm is a brand. Therefore, as a great article on Mashable.com (10 Killer Tips for Creating a Branded YouTube Channel) pointed out, don’t use YouTube to re-purpose old content. You need to upload fresh, relevant video content.
In addition to uploading amazing Web videos, you have some other control with your YouTube Channel. According to Google, by going to the "Branding Options" on the "My Channel" section of your account, you can add the following:
- Video page banner
- Video page icon
- Branding box (points people to a certain URL)
- Image on the side column
You can also change the background image by visiting the "Channel Design" page within YouTube.
Let’s Wrap it Up
The bottom-line is that you have many options with your YouTube Channel, but first and foremost, you need to consider your target audience and the image you want to portray. Make sure you are creating informative Web video that appeals to your prospects, but also take the time to develop an appealing YouTube Channel.
For information on how you can create high-quality videos for your website, contact us today at 888.886.0939.
Be sure to order a copy of the must-read book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.