Could posting on Facebook at the wrong time of day hurt your law firm's chances to truly engage your fans? Are you failing to post info to your page that people actually care about? These are important questions to ask, as you won't engage your fans unless you put yourself in their shoes and try to figure out what works for them.
Facebook: timing matters
A new Buddy Media report found that Facebook posts outside of normal business hours can see a twenty percent bump in fan engagement. This means that just by changing when content is added to your Facebook page, you could boost your audience's rate of participation!
Try it yourself. See if by adding posts early in the morning - when folks check Facebook before work - or in the evening when they're relaxing at home improves your fan interaction. You might be surprised to find that you actually get more "likes" and comments when you have fresh content available at the top of your fans' news feeds.
Make sure your Facebook page is worth reading!
Now, if you the content you post to your Facebook page is generic or irrelevant to your followers, even the best timing won't help you get "likes" and comments. Remember, when you sit down to post something on your Facebook page, ask yourself:
- Is this something clients often ask me about?
- Can my fans use this information right now?
- Will what I say make people like me or my firm?
- Can I keep my post to under 80 characters? (tip: Facebook users love shorter posts!)
These are good questions to ask to make sure you're putting yourself in the mind of your target audience. You want to make sure you're speaking to their needs, building trust and keeping your fans' interest. Remember, your law firm's Facebook page is not about making yourself feel good - it is about making your fans feel good so they come back for more.