The Top Four Facebook Graph Search Tips for Attorneys

Facebook Graph Search is so unique and so new that there are many unknowns. But what is known is that Graph Search has the potential to change the way people perform local searches. After all, between a search engine and your friends and family, whose opinion matters more to you?

This is where the power of Facebook Graph Search lies. It's like gathering up everyone you know in your city to ask about the best restaurant in the area. Until now, that would have been impossible. But, with Graph Search, finding the best and most popular anything—including attorneys—can be done in an instant.

Facebook Graph Search will affect your attorney social media marketing campaign. Are you ready? Unless you are an SEO expert, the answer is more than likely no. Even if you have been good about posting on the social media site, your efforts might not be good enough for Graph Search.

He Who Hesitates Is Lost

Do not wait until Facebook Graph Search has been fully released to start working on your page. Now is the time to ensure that you are doing all you can to pop up in search results on Facebook. By making necessary changes now, your firm has a better chance of being top dog when the search feature is rolled out. Follow our Facebook Graph Search preparation tips to ensure that you are ready when the big day comes:

  1. Finish your page. Missing fields in your profile and the "About" section of your page will negatively impact your rankings. It's especially important that your address, email, phone number, and website are correct and that the content in your law firms' description, overview, and mission are properly optimized.
  2. Tag your photos. Tagging your photos with the names of those in the picture or directly connected to the picture is a good idea. Also, be sure to add a location to each photo to help with local searches.
  3. Engage your audience. Make sure to turn on your reply link. This new feature will allow you to reply directly to those who post on your page instead of just commenting in the same conversation thread. Reply or comment on anything anyone posts to your page. This is good for ranking, and it shows that you take the time to answer questions and get to know your clients. 
  4. Make it sharable. Before you post anything, ask yourself, "Would I share this?” If the answer is no, don't post it. The more shares, likes, and comments your posts get, the better your page will rank.

Stay in the Know

Rest assured that, as Graph Search is rolled out and changes are made within the system, we will keep you in the know. At Foster Web Marketing, we understand the unique challenges you face in your attorney marketing campaign.

For help rising to the challenge that Facebook Graph Search presents, call 888.886.0939 today. Together, we can make sure that you don't just compete with local attorneys; you blow them away.

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