Lawyer Search Engine Marketing 101

The website is up, and it looks hip and modern. You have clients who were referred by friends and family. Everything seems to be going well, with one exception – Google, Bing, and other search engines have no idea who you are! Your website is all over the results pages and is never consistent. To strap down the results of your page, you need to give attention to lawyer search engine marketing (SEM).

What is SEM?

SEM is often used to describe acts associated with researching, submitting, and positioning a website within search engines to achieve maximum exposure. SEM includes things such as search engine optimization, paid listings, and other search engine-related services and functions that will increase exposure and traffic to your website.

How is it different from SEO?

SEM includes search engine optimization (SEO). The marketing incorporates paid and organic search results. SEO results are mostly based on a website's content. SEM may use AdWords, pay per call, content, and advertising.

Are there vendors who can do this research, or am I on my own?

Yes, there is help out there! Since 2006, SEM has been growing and there are many companies that will do the research to help you attain a better position on a search results page, including Foster Web Marketing. Spend time on your search engine marketing along with SEO to guarantee that you have a top placement on a search results page. Do not rely only on one; use both to the best of their abilities. Your practice and website deserve nothing but the very best. To learn more about lawyer search engine marketing, contact Foster Web Marketing today at 1.888.886.0939.

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