Nowadays, there are Facebook pages for just about anything. From Best Buy to the movie, Anchorman, you can choose to “like” your favorite stores, movies, brands, rock stars and just about everything in between. It is getting to the point that if you don’t have a Facebook page for your business, it is as if your company doesn’t exist.
Okay, that last statement might have been a little extreme, but it is critical that you market your law firm on Facebook. With over 500 million active users, you would be crazy to ignore the significant lawyer marketing potential that Facebook has to offer.
If you have not created a Facebook business page for your law firm, don’t worry! We are going to show you the ABC’s of creating a business page. Let's get started:
- Sign up for an account. This step might seem a little obvious, but without an account, you are not going to get very far. You will need to answer some questions about your firm and it is crucial that you provide as much information as possible.
- Choose a good username. Create a username that explains your practice. For example, if you are a St. Louis car accident attorney, a great username would be stlouiscaraccidentattorney or stlouisinjurylawyer. You can also select a Facebook username by visiting, http://www.facebook.com/username.
- Select a profile picture. If you have a logo for your business, you can use it for your profile picture. An even better option would be to have a graphic designer create a custom logo that includes your phone number and website.
- Design your page. You can make your Facebook business page look like a website, by adding chat boxes, video boxes and even your YouTube channel. You should include pictures of your staff, your office and any events you have participated in as a company. If you really want to make your page standout, you can use what is called FBML (Facebook Markup Language), which is similar to HTML. If you are not familiar with FBML, you should enlist the help of a graphic designer.
Once you have your business page up and running, make sure you start using it. Post interesting comments, videos and links, and comment on other people’s postings. The more you engage with your fan base, the better the chances of getting cases. For more information on what to share via Facebook, read our article, Wow, That’s a Little Too Personal! Social Media Tips for Lawyers.
If you are looking to create a powerful Web marketing campaign for your law firm, contact us today at 888.886.0939.
Make sure you order our FREE report, Twitter for Attorneys!