Twitter, Facebook, YouTube, Google+...Who really cares? Questioning the value of social media is like questioning the value of your telephone. You need to engage in social media marketing, even if you don’t truly “get it.”
Become a Mind Reader
Once you have identified your perfect client, is there anything better than being able to read that person’s mind? As a lawyer and marketer, the idea of being able to get into the minds of your perfect clients is beyond your imagination. How great would that be?
You can...with social media.
How often does an opportunity arise that allows you to see what your clients are thinking, feeling and dealing with on a daily basis? Social media sites, such as Facebook, Twitter, Google+, LinkedIn, and YouTube, give you the rare chance to interact with clients on a daily basis and constantly supply them with helpful information. You need to give a voice and a personality to your practice if you want to attract your perfect clients. Go where they are; that place is social media.
What does this mean for you? It means that with an effective social media strategy, you will be able to both interact with people and drive traffic to your website, which will increase your site’s search engine optimization (SEO) value and page rank, and ultimately get you the clients and cases you are looking for.
Develop Trust by Participating in the Social Community
Do you donate to local charities or participate in non-profit organizations? If so, engage with them via social media. Follow them on Twitter, “like” them on Facebook or add them to your circles within Google+. Then become an active participator. Comment on their posts, share information and continue the conversation. Not only will that help you keep in contact with your favorite non-profits, it will also help you build trust.
The thought of adding social media to your daily checklist might be a little too much to fathom. You have options. You can do it yourself by creating a social media calendar and using tools to help you stay on track. Or, you can hire someone to do it for you. At Foster Web Marketing, we offer social media packages to meet everyone’s needs. We can be as active or inactive with your social media efforts as you would like. We can do something as basic as setting up your various social media accounts to handling every aspect of your attorney social media marketing campaign—from managing daily posts to running contests.
Please contact us at 888.886.0939 or chat with us at fosterwebmarketing.com.