Google Videos is going away, permanently. Google Videos, what the heck is that you might say? Do you mean YouTube? Sort of. Let’s take a brief look back at Google’s FIRST streaming video service, Google Videos:
- Launched in January 2005
- Google acquires YouTube October 2006
- June 2007, Google Videos acts as a search frameset, displaying video results from outside hosts
- By 2009 Google Videos no longer accepts uploads
- In 2011, Google Videos shuts down forever
Basically, Google no longer had a use for Google Videos, having replaced its functionality with YouTube a couple of years ago. Google attempts to explain their reasoning in a letter to its users: Later this month, hosted video content on Google Video will no longer be available for playback. Google Video stopped taking uploads in May 2009 and now we’re removing the remaining hosted content. We’ve always maintained that the strength of Google Video is its ability to let people search videos from across the web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers worldwide. On April 29, 2011, videos that have been uploaded to Google Video will no longer be available for playback. We’ve added a Download button to the video status page, so you can download any video content you want to save. If you don’t want to download your content, you don’t need to do anything. (The Download feature will be disabled after May 13, 2011.)
What This Means To You?
If your firm has videos uploaded to Google Videos, it means you have until May 13th to download your content. But this only really applies to persons whose only copy of their videos is on Google Videos. This is not you. What it DOES mean is that now is the time to upload your firm’s videos onto YouTube, if you have not done so already.
Let's Talk YouTube
YouTube is a great way to leverage the video resources at your disposal. Not only is YouTube the first place a person thinks of when you mention online video, it is also the second largest search engine in the world. YouTube well on it’s way to reaching Verb status, as in, “I’ll YouTube you”. I promise you, I’ve heard it said before. But I digress…
Unlocking The Power Of YouTube
While most of you probably have a few of your firm’s videos uploaded to YouTube, how many of you have your own YouTube channel? The benefits of having your own YouTube channel are immense. Aside from being a great way to group all of your videos together, your own channel allows you to fully harness the powers of YouTube and unlock the site’s hidden source of SEO juice.
What Do I Mean?
While most YouTube links are NoDoFollow, links coming from your Channel page are DoFollow. Remember, DoFollow links are the ones that give your site the link-juice that increases search engine rankings. The more authority the page linking to your site has, the more weight (or juice) Google assigns to it. As stated earlier, a YouTube Channel is a GREAT way to organize your videos in one place. SO, links to your Channel are a great way to send users to a veritable YouTube library of your best videos. The more links your YouTube Channel page receives, the greater authority Google assigns to it. The more authoritative your YouTube Channel is, the more juice YOUR WEBSITE gets from this DoFollow link. By linking to your very own YouTube Channel page, you not only direct users to a comprehensive library of your videos, you increase the link juice to your website as well. Goodbye Google Videos. HELLO YouTube Channels!