Mark Ignacio is an estate planning attorney based in San Diego, California. With a thriving practice and excellent client reviews, Mark knew he had a great service to offer. However, his existing website and marketing strategy weren't effectively showcasing his expertise or attracting his ideal clients. 

He knew his online presence needed an update to reliably attract his ideal clients and cases. So, with that goal in mind, he turned to the digital marketing experts at Foster Web Marketing to help him make it happen.   

What Kept This Estate Planning Law Firm From Getting Ideal Clients?

To kick things off, we took a look “under the hood” of Mark’s existing website and digital marketing strategy to identify his biggest challenges and create a game plan for improvement. 

Mark's existing website was outdated and not mobile-friendly, making it difficult for potential clients to find and connect with his firm online. He also lacked a cohesive content strategy to demonstrate his knowledge and attract organic search traffic. While Mark had an impressive 199 5-star reviews from happy clients, this social proof wasn't being leveraged effectively on his site.

In short, he already had a lot of the right pieces in place—they just weren’t being used, showcased, and maintained effectively! 

How Working With FWM’s Digital Marketing Experts Set This Estate Planner on a Road to Success

After connecting with Foster Web Marketing at an industry event, Mark decided to partner with our team to overhaul his digital presence. We provided a comprehensive suite of services, including:

  • Custom website design. We created a modern, mobile-responsive website that effectively conveyed Mark's expertise and unique value proposition.

  • Content strategy. Our team developed an ongoing content plan, with Director of Content Operations Dana Hinders leading the charge on creating informative, SEO-optimized articles and blog posts.

  • Review management. We prominently featured Mark's impressive review count on the homepage, immediately building trust with website visitors.

  • Ongoing optimization. Through regular strategy calls with our team, including content specialist Maddie Cleric, Mark can ensure that his site continues to evolve and improve.

Updated Website and Marketing Strategy Produce Measurable Results and Better Leads

The outcome of our partnership with Mark has been remarkable, producing measurable results that he can see in his firm every day:

  • Increased lead quality. Mark reports already seeing results in terms of lead quality and attracting the types of clients he wants to work with.

  • Positive feedback. Clients and colleagues have praised the new website for being "crisp," "smooth," and easy to use.

  • Competitive advantage. A competitor analysis revealed that Mark's new site significantly outperforms others in his local market.

  • Improved mobile experience. The mobile-responsive design of Mark’s new site ensures that potential clients can easily access information and contact the firm from any device.

  • Enhanced credibility. By prominently featuring reviews and creating high-quality content for his perfect clients, Mark's expertise is now effectively showcased online.

Mark is pleased with his results so far, and he’s excited to continue building on this strong foundation. Some of his upcoming initiatives include:

  • Client appreciation event. Mark plans to host an event where he'll showcase the new website to current clients and offer complimentary family photo sessions.

  • Ongoing content creation. Regular meetings with our content team ensure a steady stream of valuable information for potential clients.

  • Strategic partnerships. We're connecting Mark with other industry leaders to further expand his network and expertise.

  • Continued optimization. Regular check-ins with our team will allow us to refine Mark’s strategy based on data and results.

Don’t Settle for a Generic Website. Get the Help You Need to Outshine Your Competitors!

"We are incredibly thrilled with it," Mark shared during a recent call. "We have got so much excellent feedback from it. It's crisp. It's smooth... It's an excellent platform for us to really just build upon."

He added, "Didn't realize how much assistance and help we needed in putting forth our services out there. And yeah, man, just couldn't be happier. Honestly, so sincerely, thank you guys."

Are you ready to transform your law practice's online presence and attract more of your ideal clients? Contact Foster Web Marketing today to learn how our veteran-owned digital marketing agency can help you achieve your business goals. With over 25 years of experience and a team of dedicated experts, we're committed to delivering results-driven marketing solutions tailored to your unique needs.