It’s reasonable to say that most people these days are turning to Google when they need answers, and that’s part of what makes Google’s pay-per-click AdWords service a real boon for online attorney marketing. The potential wide exposure and the ability to target a specific audience make AdWords a tempting investment – especially since you only pay when someone actually clicks on your ad! However, despite its many benefits, there can be a downside to PPC for lawyers.
A Poorly Managed Google AdWords Campaign Can Be Money Down the Drain
If you’re not managing your AdWords campaign carefully, then you could just be wasting money. If you’re not using appropriate analytics tools, carefully researching and choosing keywords, and constantly adjusting to Google’s many changes, then it’s likely that either no one is seeing your ad or you’re getting traffic without conversion.
Additionally, even the most effective AdWords campaigns can take a little time to really take off. It’s likely that you’ll be tweaking and adjusting your keywords and settings for a while before you really are able to target the audience you’re looking for and see the real long-term benefits.
A Steep Learning Curve
Pay-per-click advertising comes with a steep learning curve, and it can be hard to find the time to make the adjustments that really make it hum. If you’re interested in starting a pay-per-click campaign for your law firm, we’d love to help you get started. Just give our online attorney marketing experts a call at 1-888-886-0939, or fill out our easy online contact form for more information!