Here are the tools our web marketing team most often uses to check site speed and guide our efforts to improve site speed:
We absolutely care about site speed and understand that it's crucial to the success of a website. The above tools can help you identify which elements associated with your site are slowing it down. When read correctly, the reports can help you make a dramatic difference in the load time of your site. And, as a bonus, using them is absolutely free!
The Rub with Site Speed Tools
While site speed reports can be extremely helpful, they can be confusing to the untrained eye and, at times, cause undue panic and confusion. This is because site speed reports are meant to be interpreted by professionals. They contain many false positives and have frightened many of our clients, causing them to call us in a tizzy. And who can blame them? Nobody wants a slow site.
When the average attorney gets a site speed report, they may find that some of their scores appear low. This can be concerning. After all, if a website is running slowly, users are likely getting frustrated by the site and leaving in droves. Also, there is a connection between SEO and site speed. So, if a website is truly slow, its SEO ranking can be affected. Not good!
However, a few seemingly low scores may not be having much of an impact on the speed of your site. This is because the scores given on site speed reports are weighted. So a low score in one or more categories looks ominous, but those numbers could represent a very minor issue. Too many times, we have heard from people who have paid an SEO company a lot of money to "fix" their site speed problems, but their site speed remained the same. Why? More than likely, there were no problems to begin with.
The Take-Away for Our Site Speed Tool Discussion
Our advice is to explore the site speed report sites—just don't panic when you get the results. Instead, call our attorney website SEO experts at 888.886.0939. We can go over the results with you and tell you if it's worth your time and money to improve any low scores.