Cant I just load old commercials and video clips on my law firms YouTube Channel? Is it really necessary to create new content?

Don’t use YouTube as a means to refurbish old, outdated videos. Doing so is a waste of your time and your prospects’.

Think of YouTube as another way to build your brand and get more cases. In 2010 alone, YouTube reached over 700 billion playbacks. Every day, YouTube mobile attracts 100 million views. Make sure you are getting in front of the people who are actively looking for information that you can provide.

While loading some previously used content on your YouTube Channel is okay, such as television commercials, you also need to be creating new videos. Since so many people are turning to Web video to find answers, you need to continuously upload relevant content.

The good news is that if you have a website with Foster Web Marketing, syndicating to your YouTube Channel is easy. All you have to do is upload your video into DSS and click on the box, “Upload to YouTube.”

Posting videos on a regular basis is important and will help your attorney Web marketing campaign. For information about our video continuity plan, contact us today at 888.886.0939.

Be sure to order a copy of the must-read book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.
Tom Foster
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Founder | CEO

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