Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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I’m not really sure about the difference between “white hat” link building and “black hat” link building. Aren’t they both just about getting more links for my attorney website?
While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.
“Black Hat” Link Building
If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.
“White Hat” Link Building
On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.
If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.
How do the links on my own attorney website affect my Google PageRank?
Link building concerns itself with two types of links: those that come from other websites (external links), and those that link your own attorney website together (internal links). Many people focus solely on getting great external links, but they ignore the links on their own sites entirely. Don’t make the same mistake. How you handle your own internal linking can have a big impact on your attorney SEO.
Search engine crawlers can learn a lot about your site through your internal links. Internal links help to point crawlers to the rest of the pages on your site for indexing, and they establish a general structure and theme for your content. Savvy internal linking also helps direct potential clients and search engine crawlers toward important landing pages, such as your practice areas.
When you are thinking about internal linking in an attorney link building context, the idea is to make it as easy as possible for search engine crawlers to index and understand your website. For example, if all of your articles and blog posts point back to a relevant practice area page, then both Google and your potential clients are better able to navigate.
Link building is only one way websites are optimized for search engines and search engine users. The online marketing experts with Foster can help you build a strong online presence and bring in more contacts and more cases. We offer link building services, social media marketing, content writing, mobile websites, video production, book writing, keyword research, website design, and more. Give us a call today at 888-886-0939.
Should I only accept links to my lawyer website from other websites with a high Google PageRank?
The answer to this question is a little more complicated than you might think. While you should keep in mind that there are some kinds of links that can make your own page rankings fall, you also shouldn’t exclude a site based solely on its PageRank.
“Bad” Links Are Bad for Attorney SEO
Spammy links, paid links, and other unnatural or irrelevant links are what you want to avoid—and Google’s ranking of such sites can be a good indicator of whether it is a bad link opportunity. Most of the time, these sites are obvious attempts to trick search engine crawlers. They probably feature very little content or just an endless list of links.
What Are “Good” Links?
Good links are those that come from quality pages that are relevant to your lawyer website. Links from big media sites, universities, and other reputable pages have a positive impact on your attorney SEO, and they also rank very highly with Google.
However, if you are offered a link from a site that has a lower PageRank, take a moment to look into it before you refuse it outright. Is the site reputable? Is it full of great content? Is it related to what you do and helpful to your potential clients? If you can say yes to these questions, then you shouldn’t worry too much about its mediocre PageRank—especially if you already have a wealth of high authority links to your website.
If you have questions about link building for attorneys, or if you need some help with any facet of attorney search engine optimization, give Foster Web Marketing a call today at 1-888-886-0939.
Why should I care about Google Places if I already have a great lawyer website?
What many people don’t understand about effective online marketing for attorneys is that it’s all interconnected. The truth is, even if your lawyer website is already at the top of the search results, you are missing out on potential local clients if you are not taking advantage of Google Places.
Studies have shown that users are now turning to Google to find local businesses, especially mobile users with smartphones. Potential clients who are searching for a lawyer in their local area will see Google Places results BEFORE they see any other search results from Google, which makes it convenient for users to find what they need without even glancing at the organic search results.
The good news is that a great lawyer website actually helps you rank highly with Google Places, even though both services depend on different factors to determine your ranking. If your website already ranks highly with Google and is consistent with your Google Places listing, then you are well on your way to becoming much more visible to local clients who are looking online for an attorney. And, potential clients will now have an even easier time finding your website and taking advantage of what your law firm can offer.
If you need a hand with your lawyer web marketing plan or have questions about how to make Google Places work for you, speak with the online marketing experts at Foster Web Marketing today at 1-888-886-0939. Don’t forget to also request your FREE copy of our helpful guide, What Every Attorney Needs to Know to Dominate Google Places.
What are the top 5 bankruptcy questions I should answer in my FAQ?
Below are the top five most common questions you should answer for your future clients. These are the answers that will provide them a foundation as they step into the bankruptcy world:
If I decide to file, will the creditors stop calling me?
What will happen to my spouse if I file?
Who will find out if I decide to file?
Will I ever be able to get credit again?
How much does it cost to file bankruptcy?
Answer these questions, and you will be able to take away some of the stress felt when someone is considering filing for bankruptcy. By providing them a bit of education on the matter, you will be able to build trust and confidence in you and your practice.
Bankruptcy lawyer marketing needs a relevant and useful FAQ section. Answer each of the questions posted (and more!) in individual FAQ postings. Take your time and answer the questions as if you were having a sit-down conversation with each individual. By extending your hand through your FAQs, you are on your way to converting a user into a contact.
To find out more about how Foster Web Marketing can help your bankruptcy attorney practice grow through Internet marketing, contact us today at 888.886.0939, or fill out our contact form. Also make sure you are not making mistakes with your website by ordering our free book The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.
- If I decide to file, will the creditors stop calling me?
Should my attorney web content include the news?
Yes; a portion of your web content should be dedicated to the news, but not just any news. The news needs to be within the actual cities and/or counties you represent and within the scope of your practice. If you only deal with motorcycle accidents, then you do not need to do an article regarding malpractice. This would be leading your would-be clients in the wrong direction.
Google had a huge algorithm update in November 2011, and with this came the importance of news, trends, events, updates, and hot topics. The updates will take the freshest content and place it at the top of its search engine results. This is why a news section is so important for a complete package of web content for attorneys.
A few tips: be an expert, but be sensitive. Do not use a news article to try and sell your practice or even highlight it, especially if there is a victim involved. The article may be controversial, and the aftermath could be a brick wall of negative comments. Brace yourself for this, and know that it is not against you, but against the actions within the article. A thick skin for this section of your site is best.
For more tips on writing news articles or articles for other pages of your website, give Foster Web Marketing a call at 888.886.0939. Also, take a moment to request your FREE copy of our must-read book The 5 Biggest Mistakes 99% Of Lawyers Make with Their Websites.
Will changing my domain name affect my search engine marketing plan?
Yes, the domain name does have an effect on a lawyer's search engine marketing plan; however, there is a way to curb the damage. Of course, Google is one of the front-runners in dealing with this situation and has spelled out exactly what to do in order to get your site indexed quickly with almost no interruption. Unfortunately, not all search engines follow the same procedure as Google.
The main and most critical element is taking the time to make sure all your links on your prior page from directories and other websites are correct. They must have your new domain name.
There are also other, very technical steps. If you are not a system administrator, then you should contact your system administrator and ask them to take over the switch so that your page ranking does not drop and your attorney website stays as popular as ever.
Call Foster Web Marketing today, and take control of the success of your website. Also, order your copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, before you hire anyone to help you with Internet marketing for your law firm.
Why are home pages and practice pages so important?
Consider these pages “landing” pages. This means that these pages are going to generate the most traffic on your website because they are the pages that users “land” on when they search for information. If you have used useful keywords and phrases within your web content, then a search engine will bring up your homepage and your practice page if it is specific to the search. So, more than likely, the first page a browser clicks on is either your homepage or practice page.
On these pages, include an overview of your practice, and focus on the user – do not go into detail about you, your accolades, or your practice. Keep it brief, and let the spotlight be on the reader and their possible concerns. Also, make sure to have your contact information on each of these pages along with a call to action. If there is not a next step for the user to take, then you have just lost yourself a contact and potential client.
Web content for attorneys is not an easy task. With a large team of designers, writers, editors, SEO experts, coders, video experts, and marketers, we can help you with just about any aspect of your web marketing campaign. To learn more about our services, including content writing, use the following information to contact us: Visit http://www.fosterwebmarketing.com/contact.cfm, or call 888-886-0939.
What is Avvo?
Avvo is one of the social media websites that you can take advantage of to enhance your search engine marketing. Avvo claims to be “the world's largest online legal directory.” The site contains every US attorney and provides a rating. Through this, their 2.5 million visitors can browse through the profiles and choose the one that best fits them. Use this profile to its highest ability by using Avvo's free advertising solutions: claim your profile, answer questions left by visitors, and publish Legal Guides to spotlight your expertise. Your Avvo profile is also search engine optimized, so potential and existing clients will easily find you on Avvo and search engines like Google, Yahoo! and Bing.
Avvo is another internet footprint needed to cover your bases in the web marketing world. You don’t want your future clients to miss you in any corner of the World Wide Web. Your website, along with your social media outlets, is what you need to have a successful search engine marketing plan. Foster Web Marketing is here to help your plan! We will work closely with your Avvo profile to help you receive positive feedback from your client list. Satisfied testimonials from them are a great thing to have to garner future clients.
How much content to I need to add each month?
At least 30 pieces!
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