How can I control costs in my Google AdWords pay-per-click marketing campaign?

If you’re running a pay-per-click marketing campaign through Google AdWords, you have tons of options to control your costs—it’s really one of the major benefits of using AdWords! However, with the many options available to you, it can be difficult to find the right mix that both brings in the contacts and clients you want and stays within your advertising budget. 

When you use Google AdWords to market your law firm, keep in mind that:

  • There are no fixed costs for an AdWords marketing campaign.
  • You have control over your maximum daily AdWords budget.
  • You don’t have to meet a minimum spending requirement—you can spend as much or as little as you like!

Controlling Costs Through Better Keyword Bidding

If you’re using AdWords, the real costs come from your keywords and how much you’re willing to spend on high-competition keywords. Some people end up wasting their AdWords dollars on keywords that are too narrow, too broad, or just plain irrelevant. If you want to really control your pay-per-click marketing costs, remember to measure the value of your keywords against:

  • The competition for the keyword – higher competition means a higher cost!
  • The number of people who search for the keyword – a cheap keyword is useless if it doesn’t help you bring in clients!

Is your pay-per-click campaign a mess? Do you need an expert hand with Google AdWords for attorneys? Give our friendly online attorney marketing team a call today at 1-888-886-0939 for guidance!