Although it’s definitely not the only factor, the number of “likes” your attorney Facebook page collects can be a tangible (and, let’s face it, exciting) sign that your social media audience really does like what it sees. If it seems like interest in your social media content is waning, here are a few ways to encourage more people to read, “like,” and share your attorney social media content:
- Add social media sharing buttons to your attorney website and blog. It’s easy to add social media buttons to your law firm’s website, blog, or videos, and the buttons make it easy for your audience to “like” and share your content on social media site. Plus, it’s a great reminder that you’re available on social media sites, too.
- Offer some unique social media content. If you aren’t getting “likes,” it may be because you’re not offering anything special for those who go to the extra trouble of engaging with you via social media. Create some social-media-only content, and give people a reason to follow you on Facebook and click that “like” button.
- Get involved with your audience. If you don’t respond to comments, ask for opinions, or create content that people want to talk about, then you’re missing out on a lot of what makes social media great. And, if you feel like your audience isn’t very excited about what you’ve tried so far, consider just asking them what you could do better!
Do you need help developing effective Facebook content for your law firm? Or are you interesting in learning more about social media for attorneys? Talk about it today with the friendly attorney social media team at Foster Web Marketing—just give us a call at 1-888-886-0939!