The cost of advertising through Google AdWords varies widely and depends on a number of factors. Simply speaking, you can spend as much as you wish to spend on pay-per-click advertising – the important thing is to make sure that your ads are working and that you are getting a good return on your investment.
How much marketing with Google AdWords will cost you depends on:
- Which keywords you are targeting. If no one else would like to display ads for your keyword, it will be inexpensive to buy. Unfortunately, attorney-related and law-related keywords are often expensive, even when compared with other industries and businesses.
- What your maximum budget is. During the process of setting up your ad, you will be asked to pick a daily budget. You can experiment with changing your budget as you continue your AdWords campaign.
- What your maximum bid for a keyword is. How much are you willing to pay for the phrase “Texas medical malpractice lawyer?” Depending on which keywords you bid on, your budget could vary wildly. Keep in mind that not all of the best keywords are the most expensive ones.
Would you like to know more about setting up a successful Google AdWords campaign for your attorney website? We can help you through every step of the process. Call Foster Web Marketing today at 888.886.0939.