I’ve been told my lawyer website content is “thin.” How can I improve it?

If your current site is thin on content, you’ve probably noticed a huge decrease in your traffic over the last year or so. Google algorithm updates have put an increased emphasis on rich content, and many sites with thin or spammy content have watched their traffic plummet as a result. However, it is possible to improve your rankings and salvage a website that has been filled with thin content over time. Here are some ideas to help you get started:

  • Start providing great content. Probably the most important thing you can do is to just start creating better online content. Update your lawyer website with rich and engaging content now, and post new content at least once a month – or, ideally, a few times a week.
  • Improve old content. Go back through your website content and start fleshing out short articles, correcting errors, deleting duplicate content, and weeding out outdated or “black hat” optimization tactics.
  • Delete the worst offenders. If you have a few landing pages that are particularly bad, it may be worth just deleting them entirely. Don’t forget to clean up any broken links this might cause or redirect traffic to a more relevant landing page.

To learn more about creating great attorney content for the web, request your FREE copy of our must-read book The Secret to Content That Gets You Cases, Plain and Simple.

And, if you need help improving your current lawyer website content, speak with our experienced online attorney marketing team today. You can reach us at 1-888-886-0939 to discuss your website content concerns, or you can simply fill out the quick contact form on this page to learn more.