You’ve Got Questions About SEO, and We’ve Got Answers!

Our clients often ask us questions about SEO, and for good reason! The rules of SEO seem to change frequently and keeping up with the current recommendations is a daunting task. Here, we answer the most common questions our SEO team gets.

We hope that you find the SEO answers you seek on this page. If you don’t please do not hesitate to call 888-886-0939 to speak with a member of our U.S.-based SEO team.


 

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  • What is link building?

    When search engines like Google attempt to find the best content and most helpful pages for their customers, they often take into account how many and what kinds of other websites have linked to each page they evaluate. They believe that, if a page is linked too often and by quality websites, then it will likely be a helpful and relevant page for those searching the Web.

    Because search engines use inbound links (links from other websites that point to your website) as a big factor when it comes to PageRank, an important factor of search engine optimization (SEO) is building great, quality links to your website. In addition, having popular, high-quality inbound links will often increase your website traffic and improve your reach and authority.

    By investing time and resources into link building, you can improve your web presence, improve your search engine rank, establish helpful partnerships and relationships with other websites, and increase the overall traffic to your website.

    Are you ready to start building links to your attorney website – both organically and through partnerships? Foster Web Marketing can get you started and teach you what you need to know. Call us today at 888.886.0939 to talk to one of the members of our lawyer marketing team.

  • I’m not really sure about the difference between “white hat” link building and “black hat” link building. Aren’t they both just about getting more links for my attorney website?

    While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.

    “Black Hat” Link Building

    If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.

    “White Hat” Link Building 

    On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.

    If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits.

  • Should I choose an SEO-driven domain name or a marketable domain name?

    There are advantages to choosing a keyword-rich domain name, and there are advantages to choosing a marketable or "brandable" domain name. It is important to look at the pros and cons of both choices, as much of the answer depends on what kind of website you would like to build for your business.

    Picking a marketable domain name is advantageous because it will be memorable, and because it will help build your brand. Some of the most popular websites in the world -such as Twitter, Reddit, Facebook, Amazon, and Zappos - don't have any keywords at all in their domain name but rather focus on a memorable, unique word.

    Picking an SEO-driven domain name will currently help you when it comes to search engine rankings, and those looking for an "NYC Attorney" might have an easier time finding your site if your domain name is NYCattorney.com. However, having a keyword-rich domain name also means you lose the chance to have a memorable website - your domain name could be confused with the law office that runs NYClawyer.com, for example. In addition, Google has considered making the presence of keywords in domain names less important in their search engine algorithm.

    Do you need assistance improving and growing your business' website? Speak with an SEO and online marketing expert at Foster Web Marketing today.

  • Are reciprocal links really a bad thing for my lawyer website?

    They are certainly not the best thing for optimal attorney web marketing, but they are better than no links at all. A reciprocal link is when a site links to your practice site, and your site also has a link to their site. Sometimes these are known as these are known as "link swaps," "link exchanges," or "link partners."

    Negative Side

    • When the reciprocal links do not appear on the link page.
    • They have the "smell" of an arranged link scheme or a trade.
    • When the other site is not as reputable as your site
    • A reciprocal link has a natural reduced value

    Positive Side

    • When reciprocal links are shared between related sites
    • They do have the ability to increase traffic
    • Good, solid links (think quality over quantity) can boost your rankings in search engines
    • As stated above, they are better than nothing!

    Be smart about your reciprocal links. Check out the sites you want to exchange links with, and make sure they are complementary to your site and of good quality. Then, place their link on one of your internal pages, not your home page. Next, email the owner of the reciprocal site, compliment their site, and ask if they will link back to your page. Remember, your reciprocal link partners should make sense. The other sites should be natural and within a related community. Do not let reciprocal links be the only links that bring in traffic or affect your attorney web marketing.

     

  • Is a first page Google ranking enough?

    Its a great feeling when you see your website getting on the 1st page of Google, but what about if you could get 3 or 4 out of the top 10 listings on any of the major search engines for your chosen keywords. This is known as Search Engine Rash, or SER for short. Search Engine Rash, (abbr: SER). def: 1. to have multiple first page listings in the search engines, 2. to appear all over the Search Engines like a rash. In our opinion, SEO is not just about getting on the 1st page of Google anymore - its about getting as many first page listings as possible in order to put you in a prominent position. Your prospects will get the impression that you are the expert in your field. SEO is no longer good enough to put you ahead of your competition, you need SER, Search Engine Rash to fully exploit the web.

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