Social Media and Your Small Business: You Asked, We Answered!

Before you make a big mistake on social media, be sure to look over these common questions. Asked by small business owners like you and answered by our team, they can help you avoid some of the most common social media mistakes made by business owners. If you have a question that isn’t addressed here, please do not hesitate to call us at 888-886-0939.


 

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  • Isn’t LinkedIn really just a résumé site? How am I supposed to use it to promote my law firm?

    The misconception that LinkedIn is just a résumé site keeps many lawyers from taking advantage of this important social media platform. In actuality, LinkedIn offers a number of ways to connect with users and bring in more contacts and clients. Here are a few things that LinkedIn can do for you and your law firm:

     

    • Increase your search engine optimization. LinkedIn profiles tend to rank highly in Google searches. Your profile also allows for links back to your attorney website. This makes it easier for potential clients to find and connect with you.

     

    • Connect with your clients. Taking advantage of LinkedIn’s events and groups means connecting with like-minded people and making it easy to promote events and meet with others.

     

    • Allow for recommendations. The recommendation function is something you won’t find on any of the other major social media sites. Both your peers and your clients can give you a recommendation, which makes you look good in front of potential clients. 

     

    If you need help taking advantage of LinkedIn’s features, or if you’re new to social media for attorneys, speak with the online attorney marketing experts with Foster Web Marketing today. We’d be happy to discuss your goals and how social media marketing fits into your overall online marketing plan.

     

    For more information, don’t forget to request your FREE copy of our must-read book, Social Media Marketing for Attorneys That Finally Gets You the Cases You Want. Just give us a call at 888-886-0939, or fill out our quick online contact form.

     

  • Should My Firm Pay For Promoted Tweets?

    A "promoted tweet" is a tweet purchased by advertisers who want to reach a broader group of users. Promoted tweets start out as regular, normal tweets and are promoted from there. This means they can be retweeted, replied to, and favorited just like any other tweet.

    Users will see your promoted tweets at the top relevant search pages on Twitter, and they will only appear in a user's timeline if it is relevant to that user. Twitter is also slowly rolling out promoted tweets to some users, so there is a chance that some may not even see your promoted tweet.

    Here are a couple of user comments regarding promoted tweets:

    • "The timeline is not the right place for ads or spam. Please put in some option to disable this."
    • "It's too bad Twitter's getting this far into the ad game. These ads are simply annoying."
    • "I don't mind the idea of Promoted Tweets. I know Twitter needs to make money. What I hate is how a promoted tweet consumes limited screen real estate in my searches on 3rd party apps and never go away. They should age out after a period of time."

    Currently, promoted tweets should probably only be used as part of a broader market strategy. It might be best to avoid jumping on the bandwagon right away; wait for some time to pass and for Twitter to improve on what is not being received as the best idea yet.

  • What do I blog about?

    You can blog about anything legal-related, but you should try to keep it specific to the location where your practice law. Blog about local news stories that relate to your practice area(s), like an auto accident on the local highway, or a recent verdict, and offer your expert insight and opinion on these topics. The more EXPERT information that you share, the more value that you're building with both your readers, and the search engines.

    For more information on why you, as an attorney, NEED a blog, click here.

  • What are blog tags and why are they important?

    We hear this question a lot. Think of blog tags as the keywords for your blog.

    Depending on what blog platform you're using, there are a number of ways that your blog can benefit from specified tags. Some blogs offer plugins such as tag clouds where each tag that has been designated to a blog post will show up in the sidebar, and the most commonly-used tags are in larger font. Most blog platforms also include a page for each blog tag. Why is this important?

    Let's say one of your practice areas is auto accidents, and motorcycle accidents is a tag that you frequently use. Every time you make a blog post that includes that tag, it gets added to the page that includes all blog posts including "motorcycle accidents" as a tag, making the chances of your blog being found through search engines greater.

    However, the main reason to use blog tags is to categorize your content. Google likes everything to be neat and tidy across the web. Think of blog tags as different buckets that groups posts together. You don't want to add tags for the sake of adding them though. Be strategic in how you use these tags and don't get too specific. It is more beneficial for users to have 4 tags that have 5 posts each assigned to each tag rather than 20 tags for 20 blog posts.

    If you have further questions about blog tags or blogging in general you can contact our web marketing team at 888-886-0939.

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