A drawback for attorneys wanting to use Google AdWords is that keywords commonly associated with law firms are among the most expensive. Because of this, it's important that you think hard about the keywords you have tied into your Google AdWords campaign. Are they wasting your money? Are they perhaps being seen by too large an audience? If so, it's time to make some changes.
For Big Results, Think Small
In this instance, thinking small means narrowing down your Google AdWords keywords to better target a small, focused group. Just like the content of your website, geo-location-specific keywords should be used in your law firm’s Google AdWords campaign.
Using a highly targeted keyword—“car accident in Dallas need legal help” instead of “Dallas accident lawyer”—will not only save you money, it will help you zero in on your target audience and your ideal client. So, while this narrow focus might not get you a ton of impressions or ad views, it will be seen by those looking for an attorney like you.
Do it right, and your ad campaign will not just be successful, it will save you money. By avoiding the big, expensive Google AdWords keywords, your ads will only be viewed and clicked on by those who entered a keyword phrase close to your highly targeted keyword.
If you want help getting Google AdWords right, call 888.886.0939 to speak with a member of our attorney marketing team. We can help you launch and maintain a highly successful PPC advertising campaign.