An effective online marketing strategy for law firm websites can and should be strengthened by an active offline marketing plan. Traditional marketing tools and interaction with your local community can support and even bolster your lead generation and acquisition of customers.
Every local community is different and an offline marketing strategy should be targeted to acquire your ideal client in your area. There are several good ways to get started today. Here are a few:
- Distribute a newsletter – This is an effective marketing tool that has been used by a number of Foster Web Marketing clients. For example, attorney Ben Glass frequently sends out a newsletter and even has a dedicated website for it.
- Engage the local community – There are many ways to get involved locally, like sponsoring events, providing free presentations, or working with schools.
- Write for your local free newspaper or periodical – Many communities have free publications that are meant to serve the public. Writing articles related to your practice areas in these publications can help raise awareness of your firm and what you offer.
Navigating the many potential marketing channels that are available to your firm can be a daunting challenge—optimizing them can be just as challenging.
Contact Foster Web Marketing to get the help you need in optimizing your attorney website by calling 888.886.0939.