Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.
Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type in to Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keyword will see your ad at the top of their Google results – above their first organic hit.
Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.
Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.