We're going to break it down for you, so feel free to read this article as a rap. A really good one that puts a spring in your step and gets you pumped up about the many features of Google+.
What is Google+ Local?
Google+ Local has quickly become a crucial element of local search engine optimization for attorneys. Your firm should absolutely have a Google+ Local profile—one for each of your offices. If you don't, you will be left out of millions of local searches. Another great reason to setup a Google+ Local profile is that it's a popular place for people to leave and read reviews. If you haven't embraced the power of reviews for attorneys, now is the time, and Google+ Local is a great place to start.
Tip: To make sure that your name and that all-important pin pops up on Google+ Local, triple-check that all of your profile information is correct, especially your name, address, and phone number, and that it exactly matches your Google+ Business page.
What is Google+ Personal?
Though your Google+ Personal profile is for you, as an individual, it will be linked to your law firms' Google+ Business page. In fact, you won't be able to create a Business profile without a Personal profile. In addition, this profile is needed to claim authorship, and trust us, you want authorship. Because of this, your profile picture should be a professional headshot. Period. You want your shining face to show up in Google search results, not your logo, your cat, or your kid.
When used correctly, the Google+ Personal platform can assist in furthering your brand and helping you appear more "human." Use this to your advantage. Many people see attorneys as slightly robotic, so make sure that your personal page contains humanizing posts. Occasional posts about attending your kid’s soccer game, taking your dog to the park, or helping at the soup kitchen on Sunday should do the trick.
Tip: You will need to balance personal and professional posts, but no matter the subject, all posts must be well written and appeal to potential clients and your contemporaries.
What is Google+ Business?
The easiest way to explain Google+ Business is that it's very similar to a Facebook Business page. This is the place where you post about new articles you've written, interesting articles written by others, and videos that you've made. To distinguish this page from your Personal account, use either your logo or a professional picture of all the attorneys in your practice. We must reiterate: make certain that all of your information—name, number, and address—is correct and matches all other online listings for your office.
Tip: A good rule of thumb for posts on your Google+ Business page—and Facebook Business page, for that matter—is 80 percent links to content written by others and 20 percent content of your own. This helps you avoid getting a "ME! ME! ME!" image and, if your links are relevant and well written, will improve your image as a helper and giver of important information who has a finger on the pulse of current laws and trends.
Our law firm social media team can help guide your Google+ efforts, ensuring that you and your firm make the most of your Google+ profiles.