What is the difference between inbound and outbound marketing? Where does attorney Web marketing fit in?

"Outbound marketing" includes print ads, television ads, cold calling, trade shows, and email blasts. While good in the past, these techniques are now outdated due to technology. Outbound marketing does not speak to a specific group and it interrupts those who may not even need your services. How many have hung up on a telemarketer during dinner or thrown away a flier left on the windshield?

"Inbound marketing" instead targets people who are already looking for your services. This type of attorney Web marketing uses the technology that the majority of people use - the Internet. Inbound marketing includes: blogs, Ebooks, YouTube videos, search engine optimization, webinars, and feeds. Without interruption, future clients search the legal advice they are seeking. Your page pops up on the search engine, they click, and on your home page includes information about your free book. The future client decides to order the book, and his or her name is added to your lead database.

Inbound makes sense, especially during this economical time, because your marketing is cost effective and efficient. It is cost effective because there is no need to buy ad space, booth space, or higher telemarketers. It is efficient because your videos, blogs, etc., are seeking out specific individuals who are searching specific keywords.

Though your marketing comes from you and your team, when using inbound, your future clients' perception is that they made the choice to click on your webpage rather than be pushed to use your services through a barrage of fliers, phone calls, or pesky "salesmen" at a trade show. To further your attorney Web marketing, use inbound marketing to receive the benefits: effectiveness, efficiency, and esteem.

For information on how we can help you with your Internet marketing needs, contact us today by calling 888.886.0939 or filling out our online form.

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