There are four top reasons why you may be getting many visitors, but they aren’t contacting your law firm after visiting your attorney website. These reasons include:
- Too focused on SEO – If you are too concerned about appealing to the search engines and not writing good, quality content that is interesting to your potential clients, then your website visitors will leave your site and continue their search. There is a balance between having optimized content and interesting, helpful content.
- Don’t have an offer or something compelling – If you are not setting yourself apart from your competitors, then potential clients may not be as enticed to call you. By providing a free book or guide, it may give them a reason to contact you instead of your competition.
- Not using chat – People want answers and help fast. This is why the live chat function is so helpful in converting web visitors into clients. If you aren’t using it, you should be.
- No trackable phone number – Clients may be calling you, but if no one is answering the phone beyond a certain hour of the day, and the number is not being tracked, then you may be losing leads.
In order to get contacted by potential clients, make sure you are answering their potential questions in your content and make it easy for them to contact you. If you have questions about this information or need additional attorney online marketing help, call Foster Web Marketing today at 888-886-0939.