Yes. Increasingly, Google and other search engines are factoring social media activity into their ranking formulas. The ways social media factors include:
- The number of times a site or a page on a site has been liked, shared, retweeted, stumbled upon, or +1'ed
- The number of mentions on Twitter
- Increased brand awareness and loyalty
- More inbound links
- More positive reviews
- Decreased bounce rate
- Increased time on page
Because of this, our team encourages you to go out and embrace attorney social media. Besides being powerful, a major benefit of social media is that it's free! Create an account today. Or, if you already have an account, dust it off and begin using it again. Start by posting a link to your newest free offer or an interesting blog post. Follow up by asking a question of your audience or posting an updated picture of your office or staff. Facebook and other sites will make you appear accessible, easy to talk to, and knowledgeable. If you do it right.
But...There Is Always a But
Social media has the potential to boost your SEO power and increase awareness of your practice, but only if you do it right. Getting social media for attorneys just right isn't simple. But, once you get the hang of it, you will be able to quickly shoot out a new post or tweet, reaching potential clients who wouldn't have heard of you otherwise.
Call 888.886.0939 to speak with our social media super team about the right—and wrong—ways to engage your audience and attract new clients.
