Set up your DSS author tags to personalize your content across the web

Have you noticed while browsing the web that some websites feature "author tags" (like the one above) on their content?  These tags let you know who wrote the article, how you can contact them and they often give you ways to keep in touch with the author (social media and RSS feeds).  Not only that, but if you set it up right, you can get your author image and name into Google search results.

Note: this feature will only work "out of the box" if you have an upgraded Version 2 "Warp Drive" site.  If you have an older site, we need to set this up and style it for you individually.  For now, we will do this for no charge - just open a support request in DSS and ask us to set up your author tag.  It will take about a week.

Now, let's take this one step at a time...

Step 1: Set up your bio in DSS

First you need to go into DSS and set up the Author Tag section of your bio, so that all the pertinent information will appear.  If you are editing your own DSS bio, click on your name in the header to go right to your bio page.  If you are setting up the bio for somebody else, click on "Bios / Login Info" from the left menu bar, then select "Edit Bio".  Here you will see a list of bios set up for your website.  Click "Edit" for the one you want to change.

On this page, you have the option to add the following information that will appear on the author tag:

  1. Bio picture - you probably already have this, but if not please add a high-quality picture of yourself.  The author tag uses your DSS bio image.
  2. Your email address - if you enter an email address and check the box that allows it to appear on your website, a small mail icon will appear to the right of your name on the author tag.  This will give people an easy way to get in touch with you.
  3. Author tag summary - this is a 110 character field, where you can tell web visitors a little about yourself.  In the example above, this is the job title below my name.
  4. Social media links - you can add links to your own social media pages or that of your firm or business.  If you don't want to enter all of them, that is fine - only the ones you fill out here will appear in your tag.  We give you the option to add links to Facebook, Twitter, LinkedIn, G+ and YouTube.

Make sure that the box is checked that allows your name to appear in the author tag list for your site, and you're all set!

Step 2: Add yourself as an author to your content items

Now that your author tag is set up, you need to add it to content items that you wish to be associated with.  In DSS, you can add an author tag to any of following content types:

  1. Practice Areas
  2. Library articles
  3. News items
  4. Blog posts
  5. Frequently asked questions (FAQs)
  6. Reports and offers
  7. Videos

You don't need to add yourself to every single piece of content on your site, only the ones you'd like to be associated with.  Consider dividing the content amongst the other attorneys or doctors in your firm or practice, so you can all have a presence on your website.  Note that when website visitors click on your name from the author tag, they'll be taken straight to your bio.

That's it!  You can now take the optional Step 3 to link your content items with your Google profile.

Step 3: Link your author information with your Google+ profile and show up in search results!

You can now take the time to associate your author information with your Google+ profile.  If you do this, your author information may show up in Google search results.  Here is information from Google about this:

"If you want your authorship information to appear in search results for the content you create, you'll need a Google Profile with a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile using either of the methods below. Google doesn't guarantee to show author information in Google Web Search or Google News results."

Please follow these steps for getting your author information into search results,which I'll summarize below.  If you do visit the Google instructions, scroll down and follow the instructions for "Option 1: Link your content to your Google+ profile using a verified email address".  Basically, you have to have a G+ profile set up with a good head shot, a link to the website you write for, and a valid email address that you use for that site (that's the email icon that appears to right of your name on your DSS author tag.  Please make sure you use the SAME email address that you are using for your website!)

***NEW - Google has CHANGED their instructions for setting up the author tag.  You now can only use "Option 1" if your email address is the same domain as the website you write for.  If your email address is in a different domain than your website, you need to follow the instructions on "Option 2"***

To ensure that you are setting up your author tag correctly, please click on this link to follow Google's directions.  Please note that for Option 2, DSS already includes the "?rel=author parameter" in your author tag with your Google+ profile link.  All you have to do is complete the rest of the steps (essentially just telling your Google+ profile that you write content for your site).

Got questions?  Please don't hesitate to send us a support request from DSS (the Need Help button on the top right).  You can also call our customer service number for current clients at 1.866.448.8999 or you can always fill out a contact form right on this site.

Happy tagging!
The DSS Team