Here are a few common FAQ'S regarding our monthly keyword reporting:

How to Calculate Visibility:

To calculate the visibility score, you first must assign a number of points to each of the first 30 positions, as follows:

Position 1: 30 points
Position 2: 29 points
Position 30: 1 point
Positions 31 and below: 0 points.

The visibility score is the sum of the points given to a website by each search engine. The visibility percentage is given by the sum of visibility scores from all the search engines divided by the maximum number of points that the search engines can provide.

Example: 3 search engines (for example, Google, Yahoo! and give 3x30=90 points. If you have a website that has the following positions:

Google: Position 1 = 30 points
Yahoo!: Position 9 = 22 points Position 34 = 0 points

The visibility score is 52 points. The visibility percentage is 52/90 = 0.5777 = 57.77% which approximates to 58%.

What to Take into Consideration:

A few things to remember when reading your ranking reports:

  1. While a keyword may not appear to have as many monthly searches as another, that doesn't mean that it isn't a keyword that you want to rank for. Remember, quality over quantity when it comes to SEO. A keyword that is searched for 35,000 times per month isn't necessarily as effective as a keyword that is searched for 2,000 times per month.
  2. The KEI value is based on your website ranking for less competative terms that have higher monthly search averages. Don't pay too much attention to this, however; the goal is for your website to rank well for all of the search terms in your report, regardless of
  3. Google currently controls an extremely large percentage of the search engine market share. We try to focus on Bing and Yahoo! as much as we can, but they (Bing, in particular) do value certain factors more than Google, especially some factors that are sometimes out of our hands (domain age, etc.). We do monitor your rankings on all search engines but we dedicate a large majority of our efforts to increasing your Google search engine rankings.

Why Do I see Different Rankings When I Perform These Searches?

This is a very common question when it comes to search engine rankings. While it is true that there are a number of different servers that you might be pulling from when searching on Google (we might not be pulling from the same server as you, based on your location), there usually isn't a huge difference in the difference in rankings.

The most common cause of inaccurate keyword rankings, however, can be attributed to Google and other search engines pulling from your browser history. In other words, Google and the other search engines, based on information stored on your machine (whether you knew it or not), know that you've visited a website (usually, your own website) and tend to rank that website higher on the search engine rankings that you see based on this.

If you're manually performing these searches be sure to clear your browsing history before performing keyword searches. Here is how to do that based on the browser you're using:

Clearing your Microsoft Internet Explorer Browser History
Clearing your Mozilla Firefox Browser History
Clearing your Safari Browser History
Clearing your Google Chrome Browser History