Creating Offers in DSS

Last Updated: December 2018

Offers are an excellent way to turn users into leads and build out your marketing list. These leads you’re generating are in the discovery phase, so the information provided in your offer should establish your practice as an authority on the subject, and a follow-up campaign should be created to stay top of mind. Offers are made up of three main components: the Offer Page, the Thank You Page/Email, and the Offer Form. We’re going to start with the Offer Page, and then we’ll cover the Thank You Page/Email and the Offer Form.

You can access your offers from two different places in DSS; under the Content section of your navigation, or under the Campaigns & Emails section. The Overview page will automatically populate all of your offers on your site, so the content on this page can be focused on the general benefits of downloading or ordering any one of your offers. Under Search & Edit, you will see all of your offers listed with "Actions" icons to the right. These icons are links to (from left to right):

  1. Edit Your Offer Page

  2. Edit Your Thank You Page

  3. Edit Your Thank You Email

  4. Edit Your Offer Form

  5. View the Live Page

  6. Edit the Thumbnail (if you have one assigned)

  7. Delete the Offer Page

When creating or editing an Offer page, you will notice the standard content fields, as well as a few extra.

Media Type of This Offer

Media Type of This Offer is the very first field on the page, and this drop-down option helps to keep your offers organized within DSS. It is also used by some sites to display templated page designs. If you want to design a unique offer page layout, contact Customer Service to learn more!

Image & Thumbnail

You will also notice the option to add an image and thumbnail image to your offers. The offer image will appear on the offer page, next to the content, and is usually an image of the item you are offering (book cover, DVD, pamphlet, etc.). The thumbnail image will appear in sidebar modules when that offer is assigned to a page.

Assign to a Service Area or Category

You also have the option to add categories to assign to your offers and content. We recommend offers and content be assigned to your service areas, for the most part. Assigning these content items to services areas will help categorize your content for search engines, and the related content, offers, and other available modules on your content pages will auto-populate with the related content. However, you do have the option to create a new category of content that is not related to a service area, if you should need to.

Content related to the offer appears on the offer page of a Foster Web Marketing website.

If you have more than one offer assigned to a service area or category, you can sort the order in which those offers appear on your site.

Digital File

You have the option to attach a pdf to the auto-response thank you email, or to include as a download link in the Thank You Page or Thank You Email content. To do this, upload the file under “Digital File” and then switch the toggle to the “on” position to include the file attachment with the Thank You Email. A link to this file can also be included in the Thank You Page and/or Email Content by using the "Download Link" merge tag found in each of those rich content editor's toolbar option. Learn more about this option under “Thank You Page” below.

Adding a digital file download option to an offer in DSS.

Contact Form Display Options

You can toggle the switch here to display the center contact form on this page, or you can scroll to the bottom of the page and assign the “Offer Order Form” module to have the form appear on the sidebar of your offer page. If you do not display the center contact OR assign the “Offer Order Form” module, the form will not appear on your site and users will not be able to fill out or submit the form. Learn about editing your forms below.

How different contact forms display on a Foster Web Marketing website.

Overview Page Button Label

Each of your different content types (blogs, articles, videos, offers, etc.) has an overview page. The overview page acts as a “parent page,” and the individual pages within that section will automatically populate on that page. On your Offers Overview Page, you have buttons that take you to the individual offer pages. This field allows you to edit the button text that will appear on your overview page.

Where to edit the text that will appear on an offer overview page button.

An example an an offer overview page

Assign a Campaign

If you have campaigns set up, you can assign one to your offer with this drop-down menu. It’s important to note that any tags associated with the campaign will be assigned to contacts who fill out this form if you assign the campaign here. To learn more about campaigns, take a look at this article.

Configure Form For This Offer

How to configure a form for an offer in DSS

Every offer has a form associated with it. You can use this button to save the offer page, and you’ll be taken directly to edit the form for this offer. If you’re not quite ready to move on to the form, you can keep working on the page, hit save, and get to the form from the success page:

How to edit the form from the success page of an offer created in DSS.

You can also access your offer forms by going to Campaigns & Emails, Search & Edit Forms, or by going to Search & Edit Offers and selecting the “Form” icon to the right of the offer under Actions.

How to search and edit forms in DSS

Another way to edit your offer page forms in DSS.

Second Chance Contact Form

The Second Chance Form is an opportunity to offer something else once your contact has filled out the offer form. The idea is to provide the initial offer, and then gather even more data by enticing the user with a second offer. Enabling the Second Chance Contact Form will override the form on your offer page, and request only the users’ name and email address. Any additional form fields you create will be added to the second chance offer form.

Second Chance Page Content

The content on your Second Chance Page should act both as a “Thank You” page and as an offer form. The user will have provided their name and email address in exchange for the free offer promised on the initial offer page, and if you’ve uploaded a Digital File to your offer, you can use “Merge Tags” to provide the link on the Second Chance Page.

How to use the merge tags function

Since this first offer form will collect the user’s name, you can also add the “Name” merge tag to personalize the message on this page. This merge tag will appear in the content editor as ~name~ and, when these options are used, your second chance form will look something like this on the live site:

How merge tags will appear on your second chance form when created in DSS.

After setting up your second chance form (if you choose to use this option), you’ll be able to assign your modules, and once you’re happy with the Offer Page, hit Save!


Thank You Page & Email

After you’ve saved your Offer Page, you’ll need to update the Thank You Page and Email. You can easily access this from the Success Page:

Example of Success Page

Creating a Thank You Page and Email makes it clear the form was successfully submitted and gives you the chance to keep the user engaged. Let them know what they can expect next (Will they receive an email with the offer? Will it be mailed to their home? Will they get a phone call?), and if you’ve uploaded a digital file, it’s always a good idea to let them access the offer right from the thank you page. To do this, use the “Download Link” merge tag:

How to include a merge tag on a thank you page in DSS.

Thank You Email

You can also use this merge tag in your Thank You Email, or you can enable “Digital File Delivery Method” to provide the offer as a .pdf attachment. You can add merge tags for any form field you use on your offer form (covered in the next section below).

Email Sender & Subject Line

The Sender Email is the email address associated with your Thank You Email, and Sender Email Name is who you want these emails to come from. You can use your practice name and general email address, or you can make these more personal and give users a way to communicate with you or your staff directly.

How to edit the sender email and contact info for an offer.

For the email subject line, it’s a good idea to remind your users why you are emailing them. People can be forgetful, so using a subject like “Thank you for requesting our free offer,” will eliminate any confusion and refresh their memory if they have not checked email in a while.

Offer Manager’s Email

Assigning an offer manager in DSS

To override your Lead Notification Contact Emails and designate one email address to receive notifications for this specific offer, use the Offer Manager’s Email field. This is helpful if you use an outside company for fulfillment, or just want these notifications to go to a different email address.

Custom Thank You Email Options

A Custom Thank You Page URL simply lets you control the URL of the Thank You Page you’ve created. Where you typically see www.yoururl.com/reports/thank-you.cfm, you will now see www.yoururl.com/reports/your-custom-thank-you-page-url.cfm.

 What a thank you page URL looks like when created in DSS

What a custom thank you URL looks like on a live site.

The Custom Form Handler URL allows you to create an offer page on your site but point users to another URL to handle the order page. For example, some of our clients have their books on Amazon, so you may choose to send people to Amazon to download your book, rather than having the user download the book from your site.

Adding a custom form URL to a page in DSS

When using this option, your form will no longer appear on the page, and instead, you will see a button that points users to the Custom Form Handler URL.

How a custom form handler button will appear on your site

After you’ve set up your Thank You Page and Email, it’s time to move on to the Offer Form.


Offer Form

All Offers need a Form to allow users to submit their contact information. This list should live in your Customer Relationship Management (CRM) tool, where you’ll send follow-up campaigns, email newsletters, and general marketing emails. You have the option to use your own third-party CRM to build and manage your forms, or you can keep everything all in one place and make your life a little easier by using the DSS CRM.

On the form page you’ll see a link to edit the associated Offer Page, but perhaps more importantly, this title lets you know you’re in the right place, and editing the correct form!

See which form you are editing in DSS

You’ll also see fields for Heading, Intro, Footer, Button Label, Required Fields’ Indicator, and Clone Another Offer Form. At the bottom of the page, you will see a preview of your form, and these are where you would see those fields on your live site:

How offer form fields will appear on your live contact and download forms.

You will also see the option to Clone Another Offer Form. You can use this option to copy the form fields of another form, but the Heading, Footer, Intro, and Button Label fields will not be copied over.

Tags

Any tags assigned to a form will be added to contact records who fill out the form. Learn more about tags here.

Inputs/Groups Available for This Form

Inputs are your form fields—this defines the information you’re requesting from your users. Click the arrow icon to the right of “Inputs/Groups Available For This Form” to expand the options and see examples of how each type of input works.

The inputs available for a form in DSSDifferent form field input options in DSS

A Text Input is used for collecting things like names and physical addresses, as well as email addresses and phone numbers. For names and physical addresses, assign the input and be sure “Text” is selected for type, and for email addresses and phone numbers, select the appropriate type. This will prevent a user from putting a name in a phone field.

How to use the form field input options in DSS to get the information you need.

Each form field requires a unique ID: a hidden, unique identifier that is used by the form handling logic. This is usually something very simple, like “firstname.”

The Label is what users see above the form field, and the placeholder will sit in the form field until a user clicks into it to start filling out their information. These are typically the same to avoid any confusion. You can always view a preview of your form at the bottom of this page in DSS if you are unclear about anything.

To learn more about forms and how form logic works, check out this article on conditional formatting.

Need help setting up your Offers, Thank You Pages, or Forms? Give us a call at 888-886-0939, and we’ll be happy to work with you!

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