I am convinced that today's Internet consumer starts their search for an attorney by typing phrases into a search engine, not by going to an "attorney directory" that no one has ever heard of.
Attorney websites need to do two things:
1. Rank highly on popular search engines for relevant search engine terms.
2. Have compelling and interesting copy which establishes you as the "obvious choice" to be their attorney.
Foster Web Marketing has made it brain-dead easy for lawyers to achieve both goals. Either by using their revolutionary DSS system (and doing it themselves, as I do) or subscribing to the Content Management Program, attorneys can exploit the advantages of the web as a critical marketing medium. Small to medium firms who don't take control of their websites using one of these two methods are just throwing money out the window.
I have been using DSS for years and our site consistently ranks highly and, more importantly, lures qualified potential clients to our firm.
If your website isn't making your e-mail "ding," call Foster today.Ben Glass