Not Sure How to Use Paid Advertising in Your Online Marketing Plan?

Paid online advertising might not be the right choice for every law firm or medical practice, but many attorneys and doctors have found value in adding elements of paid advertising to their overall online marketing strategy. If you’re new to paid advertising, you may not realize that there are many options available to you. Here are four easy ways to add paid advertising to your internet marketing plan:

  • Google AdWords. AdWords is what’s called a “pay-per-click” service, which means you only pay if someone clicks on your ad. This can be a great option for law firms and medical practices, and the service allows for a lot of choice in how you choose to advertise. 
  • Banner Ads. Banner ads are what most people think about when they think about paid advertising. With a banner ad, you essentially purchase space on other targeted, relevant websites in hopes of bringing more targeted and relevant traffic to yourself. 
  • Retargeting. Have you ever visited a site and later noticed that you’ve been seeing their ads more frequently on other sites? This paid marketing tactic is called “retargeting,” and it can be a constant reminder to your potential clients that you are available and ready to help. 
  • Video ads. Creating and promoting a video ad isn’t in everyone’s budget, but it can be a wise marketing decision for many law firms and medical practices—and you might be surprised just how valuable it can be. Online users are increasingly basing their buying decisions on video, and video can help put your potential clients or patients at ease as they SEE and HEAR the answers to their questions. 

If you need help with Google AdWords, or if you have questions about your other options for paid online advertising, please contact our helpful online marketing team today. We’d be happy to review your online marketing plan, provide guidance in choosing paid advertising plans, and provide continuing support for your online marketing needs. Give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page for more information!

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