Google AdWords recently made changes that give marketers more control over their pay-per-click strategies, especially when it comes to mobile devices and tracking conversions. As mobile devices become more commonplace, and as more people use multiple devices to access the Web in their day-to-day lives, both services like Google AdWords and the marketers who use them have to change to keep up with a fast-paced audience that makes buying decisions over a range of devices.
Think about it. How many times have you:
- Researched a product on your smartphone, but made the purchase later from your home computer?
- Decided to call a restaurant, doctor’s office, or other service directly from the phone number listed on the Google search results page?
- Seen an ad for a product online, but made the actual purchase in the store?
Targeting and tracking these kinds of multi-device clients and customers can be a nightmare, but the changes at Google AdWords are just one sign of an evolution toward a more flexible and customizable experience across all kinds of devices.
Increasingly, we’re living in a multi-screen world, and this poses both problems and opportunities for attorneys who want to reach potential clients. Embracing the multi-screen nature of online attorney advertising and making the necessary changes to your Google AdWords settings can go a long way toward connecting you with the kinds of clients and contacts you want.
To learn more about the new face of attorney mobile marketing with Google AdWords, contact the friendly attorney marketing team with Foster Web Marketing today! You can reach us at 1-888-886-0939 or by filling out the convenient online contact form on this page!