You’ve Come for Information on Choosing the Best Paid Online Advertising for Your Small Business. What a Smart Move!

The online advertising choices laid out before you—from PPC to Facebook ads to Google AdWords—are dizzying. This blog delivers all the current news and best practice recommendations for paid online advertising. Our hope is that it will help save you money by helping you make informed advertising choices.

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How To Create Effective Search Ads Using Google AdWords Leveraging Google AdWords is easier than you think! Learn to create, test, and optimize your next pay-per-click ad campaign.
Guide to PPC Research for Attorneys and Doctors The legal and medical industries are incredibly competitive for pay-per-click advertising. Don’t waste money; use our PPC research guide to improve ROI.
Keys to Successful PPC Landing Pages Make your PPC campaigns worth the money. Improve your conversion rates by following these seven guidelines when crafting your next landing page.
Google Drops Paid Ads From Search Results Sidebar Google has once again revised its search results display, and some paid advertising has vanished. Find out what this means for your marketing strategy here.
How to Set Up Google Alerts | Step by Step Google Alerts Learn how to set up Google Alerts so that you can track your company, competitors and important industry news with this article from Foster Web Marketing.
How Mobile Devices Have Changed Attorney AdWords Marketing Google AdWords made recent changes that focus on an increasingly “multi-screen” audience. Find out how mobile use has impacted pay-per-click advertising.
Google AdWords Changes Highlight the Importance of Mobile Are you using Google AdWords to boost your attorney mobile marketing campaign? If not, some recent changes should change your mind.
Google AdWords Cheaper, More Effective Than Facebook Ads Facebook may have many times more page views each month, but Google AdWords still boasts a much better click-through rate.
Are Your Ads Suffering From LCTRS (Low Click-Through Rate Syndrome)? If your Google AdWords campaign is consistently getting a low CTR, it may be suffering from a serious illness...LCTRS.

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