You’ve Come for Information on Choosing the Best Paid Online Advertising for Your Small Business. What a Smart Move!

The online advertising choices laid out before you—from PPC to Facebook ads to Google AdWords—are dizzying. This blog delivers all the current news and best practice recommendations for paid online advertising. Our hope is that it will help save you money by helping you make informed advertising choices.

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How to Create Conversion-Focused Landing Pages for Pay-Per-Click Campaigns The landing pages people see after clicking on your paid ads have to be hyper-focused on the goal to convince new visitors to become converts to your brand.
How to Compete Against the “Best Experience a Consumer Has Ever Had” Attorneys can be overlooked in an online environment where the perfect user experience may only be a click away. You have to stand out if you want to succeed.
Creating Effective Search Pay-Per-Click Ads in Google AdWords for Law Firms and Doctors Leveraging Google AdWords is easier than you think! Learn to create, test, and optimize your next pay-per-click ad campaign.
Our Guide to PPC Keyword Research for the Legal and Medical Industries The legal and medical industries are incredibly competitive for pay-per-click advertising. Don’t waste money; use our PPC research guide to improve ROI.
Everything You Need To Know About PPC Landing Pages Make your PPC campaigns worth the money. Improve your conversion rates by following these seven guidelines when crafting your next landing page.
How to Set Up Google Alerts Learn how to set up Google Alerts so that you can track your company, competitors and important industry news with this article from Foster Web Marketing.
Are Your Ads Suffering From LCTRS (Low Click-Through Rate Syndrome)? If your Google AdWords campaign is consistently getting a low CTR, it may be suffering from a serious illness...LCTRS.
Monitor Your Attorney Google AdWords Campaign in Three Easy Steps Google AdWords can be a powerful marketing tool. But that’s only true when you monitor ad performance and make changes when needed.
Choosing What You Pay for with Google AdWords for Attorneys There’s a lot of flexibility in Google AdWords for attorneys. Learn more about how you can control the costs of your pay-per-click advertising campaign.

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