You’ve probably seen lots of websites out there that feature a free book or offer that you can request by filling out a short form or contacting the business. These types of free offers can be a great way to reach potential clients and open a dialogue, and it’s a great idea to add a free offer to your attorney website to attract new contacts. However, it’s important to keep in mind that not just any offer will do.
If you’re interested in adding a free book to your attorney website, here are three crucial steps toward doing it right:
- Create a valuable and relevant free offer. First things first: your free book should be relevant to your potential clients and really offer something of value. Aim to impress, not disappoint, your readers.
- Target the right audience with your offer. Once you have a great book, you have to get it in front of the right people. Think about your target audience, and then add your free offer to relevant websites, blogs, and social media posts.
- Don’t forget to add a great a call to action. Make sure your reader feels encouraged to contact you with further questions once they’ve read through your book. After all, you ultimately want your free book to bring in more clients for your firm. The most effective free attorney ebook offers tell readers what to do next and include a great call to action!
If you need help with book writing for attorneys or adding a free offer to your law firm’s website, please reach out to our experienced online content writing team today at 1-888-886-0939. We’d be happy to help you create a compelling free offer for your site, and we can help you get the word out to the right audience. Just give us a call today or fill out the convenient contact form on this page for more information!