Three Things to Avoid in the Conclusion of Your Attorney Book

This week, we discussed some great tips on writing an effective conclusion to your attorney ebook or free legal guide offer. In this blog, we’ll cover three things NOT to do when you are wrapping up your book:

  • Never use scare tactics. It’s important to let your readers know how you can help them and the benefits of hiring a professional to help them with their legal problems. It is much less effective to frighten readers with what might happen if they don’t take action or don’t work with you. A conclusion should be uplifting, hopeful, and helpful.
  • Don’t talk too much about yourself. This is not the time to revert to talking about how great your law firm is or where you went to law school. This is the time to turn back to the reader and address his or her biggest concerns. Reassure them that you have helped others in their situation, that there is a path to success, and that you are there to partner with them.
  • Never assume your reader knows what to do next. Don’t wrap up your book without pointing your reader to the next step and inviting your reader to act. Offer your reader multiple different ways to contact you, get more information, or learn more about your services. Understand that different readers will want to act in different ways.

Writing your own legal guides and free offers can be difficult for attorneys – many of whom like to focus their time on their clients and cases instead of online marketing projects. Whether you would like to delegate your legal book writing to an experienced ghostwriter or need help editing and laying out your book, we are here to help. Get a new free offer on your attorney website by starting the process today. Call Foster Web Marketing at 888-886-0939 to learn more.

Tom Foster
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