Last month, we talked about what it takes to write a stellar introduction to your new attorney book or free legal guide offer. This month, we’re going to move to the very end of your book and discuss the importance of writing a great conclusion that speaks to, comforts, and converts readers.
What should a great ebook conclusion accomplish?
- Summarize your most important points. At its most basic, your conclusion should wrap up your report, restate your main points, and summarize what the reader should take away from your book. For example, your conclusion might want to focus on the idea that there are solutions to the legal issue discussed and that an attorney can help them navigate through the process of getting to that solution.
- Tell a personal story – or connect in another way. A conclusion is a great place to talk about a recent case result, a past client, or a relevant story that illustrates the points you’ve made in your report. A story is a great way to move your reader emotionally at the end of your book or get them to see the lessons you have taught them in the body of your book in action.
- Make sure that they know where to go for more answers. Always include contact information at the end of your book. Do not just list your website or your phone number. Different people like to contact businesses in different ways. A good list of contact information should include a phone number, an email address, a website, a physical address, and information on how to connect on social networking websites like Facebook and Twitter.
- Focus on the reader, not you. Some attorneys slip back into the mistake of talking all about themselves in the conclusion. Again, the person you should be focusing on is the reader. While it is fine to include a short, boxed bio at the end of your book, make sure the conclusion addresses your reader’s concerns and feelings.
- End with a strong call to action. Just like every page on your website should include a call to action, your conclusion should also have a call to action. State that, while you covered a lot of information, you can answer more questions in person. Also let them know that every case is different, and your office can help them understand the particulars of their case.
Our talented ghostwriters are happy to help you write your new legal book or guide – whether you’d like help editing something you’ve written or you’d like us to work with you on a new project. Call Foster Web Marketing today at 888-886-0939 to get started.