You’ve heard our attorney search engine marketing team talk about your “unique selling proposition,” but what does that mean, and why does it matter?

When new clients come to us looking for help with their attorney search engine marketing, one of the first things we have them think about is their “unique selling proposition.” Your unique selling proposition can be simply defined as what you have to offer to your clients that sets you apart from your competitors and makes your law firm special. 

Why does your unique selling proposition matter? Ultimately, it matters because it will become the heart of an effective online marketing strategy that brings in more of the kinds of clients and contacts you’re looking for.

Determining Your Law Firm’s Unique Selling Proposition

When you’re trying to determine your unique selling proposition, think about what makes your law firm stand out from your competitors. Ask yourself the following kinds of questions:

  • What is my law firm’s “personality?”
  • Who is my ideal client?
  • What am I really good at, and what are my professional strengths?
  • What do I offer that my competitors do not?
  • Why do clients choose me over other attorneys in my area?
  • What aspects of my law practice garner compliments from current and former clients?

Does Your Online Marketing Strategy Lack Focus?

If you need help determining your target audience and your unique selling proposition, give Foster Web Marketing a call today at 1-888-886-0939, or take a moment to fill out the online contact form on this page. Our friendly attorney search engine marketing team is always happy to talk about your options, answer questions, and provide guidance—reach out to us today! 

Tom Foster
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Founder | CEO
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