Of course we do! After all, our writing staff not only produces the content for lawyer websites, we also write books.
To begin with, ask yourself the following questions:
- What in-depth information are people looking for that they can't get on my website?
- What questions do I get asked over and over again?
- Which practice area do I want to focus on?
With answers to these questions in mind, start writing down titles. They can be long and should pique the interest of anyone who reads them. Consider adding in phrases such as "secrets revealed," "top tips," and "you wouldn't believe." It's nearly impossible for people to resist reading more when the promise of secrets, money-saving tips, or juicy information is offered.
Living Up to the Hype
An exciting title is well and good. But, if the content of your book is boring, the best title on Earth won't save it from being set down or tossed out. You have to continue to engage your reader.
The idea is to offer the complete package. From title to the final chapter, your book is a representation of you. If it's well written and interesting, potential clients will view you as an expert in your field. However, if it's sloppily done and poorly written, they will assume the same of your legal services and move on to your competitor.
We can help ensure that your book is a success. Call 888.886.0939 to find out more about how we can assist you in writing and publishing an attorney book that impresses readers and scores you more clients.