I have decided to open a solo practice. How should I market myself when I am operating on a small law firm budget?

The Internet should be at the center of your marketing campaign. Most people use the Web as a resource when looking for local service providers, including law firms. Smartphones, tablets and other devices are making it easier for consumers to access the information they need on the fly. Therefore, the Internet needs to be where you are focusing the majority of your efforts.

In our article, How Do You Market a New Practice Area or Law Firm?, we talk about the three main areas that should be included in any attorney Web marketing campaign – social media, online video and your own website. For instance, you need to spend time on social media sites, such as Twitter and Facebook, since it gives you the opportunity to interact directly with your target market. If social media is a new concept for you or if you haven’t used it yet to market your law practice, you should order a copy of our book, Secrets of Social Media for Attorneys Revealed.

Search engines also give a lot of weight to videos and reward them with top positions in search results. Make sure that you are producing video clips that are optimized to attract search engines and your potential clients.

Of course, you should never ignore the significance of new and relevant content. By adding blog posts, articles, frequently asked questions and other content pieces to your website on a regular basis, you are placing yourself in a position of authority. People will view you as an expert and the search engines will look at you as a trusted source of information.

To learn more about how you can create an effective Internet marketing campaign, contact us today at 888.886.0939.