The Internet should be at the center of your marketing campaign. Most people use the Web as a resource when looking for local service providers, including law firms. Smartphones, tablets and other devices are making it easier for consumers to access the information they need on the fly. Therefore, the Internet needs to be where you are focusing the majority of your efforts.
Search engines also give a lot of weight to videos and reward them with top positions in search results. Make sure that you are producing video clips that are optimized to attract search engines and your potential clients.
Of course, you should never ignore the significance of new and relevant content. By adding blog posts, articles, frequently asked questions and other content pieces to your website on a regular basis, you are placing yourself in a position of authority. People will view you as an expert and the search engines will look at you as a trusted source of information.
To learn more about how you can create an effective Internet marketing campaign, contact us today at 888.886.0939.